Bentacos Social Media Marketing Platform : Establish your most important metrics

No matter what you’re selling, your social media marketing strategy should be data-driven. That means focusing on the social media metric matter. Because while “likes” and shares are nice to have, they amount to little more than vanity metrics if they aren’t resulting in meaningful engagement or sales. What good are your millions of followers if you can’t do anything with ’em? Engagement metrics are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content is great, but here are some additional metrics to keep an eye on in 2019:

Reach. Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds? In the face of ever-changing organic algorithms, tracking reach is arguably more important than ever.

Clicks. This is the number of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.

Engagement. The total number of social interactions divided by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.

Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most favorite trend engagement.