Bentacos Social Media Marketing Platform: Why does your business want to be on social media?
Why does your business want to be on social media? This relates to your social media goals. Are you on social media to promote your products? To drive traffic to your website? Or to serve your customers?
In general, there are the nine social media goals you can have:
- Increase brand awareness
- Drive traffic to your website
- Generate new leads
- Grow revenue (by increasing signups or sales)
- Boost brand engagement
- Build a community around your business
- Provide social customer service
- Increase mentions in the press
- Listen to conversations about your brand
- You’ll likely have more than one social media goal, and that’s fine.
Generally, it’s great to focus on just a handful of goals unless you have a team, where different people or groups within the team can take on different goals.
For example, at Buffer, the marketing team uses social media both to increase our brand awareness and drive traffic to our content while our Advocacy team uses social media to provide timely customer support. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process.
Here is the one reasons why investing in social media is a wise business move.
Build Awareness – If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose. Define what you want to get out of social media to develop a social media strategy. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.